This new hybrid format intends to provide consumers with both value and continually refreshed merchandise, said Todd Vasos, Dollar General CEO, who noted that the new pOpshelf concept has been positively received. 17 retailer in terms of market share, currently offers fresh produce in more than 1,300 stores and has plans to expand this to up to 10,000 stores. Its DG Markets, meanwhile, offer fresh foods and produce. Dollar General took the next step in its growth strategy with a new store format combining its DG Market and pOpshelf concepts for a hybrid store-within-a-store layout.įirst introduced last fall, the retailer’s pOpshelf stores have a bright, playful atmosphere and primarily contain merchandise priced at $5 or less, including home goods, toys and cleaning supplies.
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